Privacy Policy

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include data that has been anonymized or de-identified so it cannot reasonably be linked to an individual.

Depending on how you interact with our Services, where you live, and what is permitted or required by law, we may collect or process the following categories of personal information, including inferences drawn from them:

  • Contact Information such as your name, billing and shipping address, phone number, and email address
  • Financial Information such as credit or debit card details, financial account information, payment method, transaction details, and payment confirmations
  • Account Information such as your username, password, security questions, preferences, and settings
  • Transaction Information including items viewed, added to your cart or wishlist, purchased, returned, exchanged, or canceled, as well as past transaction history
  • Communications including information you provide when contacting us for customer support or other inquiries
  • Device Information such as your IP address, browser type, device identifiers, and network connection details
  • Usage Information including how and when you interact with or navigate our Services

By using our Services, you also agree to our Messaging Terms and Messaging Privacy Policy, available at:
https://terms.pscr.pt/legal/shop/the-california-beach-co/terms_of_service
https://terms.pscr.pt/legal/shop/the-california-beach-co/privacy_policy

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, place an order, contact us, or otherwise provide information
  • Automatically, through your use of the Services, including via cookies and similar technologies
  • From service providers who perform services on our behalf
  • From partners or other third parties, as permitted by law

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Customize, and Improve the Services

To operate our business and fulfill our contract with you, including processing payments, fulfilling orders, managing your account, arranging shipping, handling returns or exchanges, enabling product reviews, remembering preferences, and improving and personalizing your shopping experience.

Marketing and Advertising

To send marketing and promotional communications by email, text message, or mail, and to display advertisements tailored to your interests based on your interactions with our Services, where permitted by law.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and prevent fraudulent or illegal activity, protect public safety, and maintain the integrity of our Services. You are responsible for safeguarding your account credentials.

Communication

To respond to inquiries, provide customer support, and maintain our relationship with you.

Legal and Compliance Purposes

To comply with applicable laws, regulations, legal processes, and requests from authorities, enforce our terms and policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With service providers, including Shopify, payment processors, shipping partners, analytics providers, and customer support vendors
  • With business and marketing partners to provide advertising services and personalized marketing, subject to their privacy policies
  • At your direction or with your consent, such as when you request shipping services or use social media integrations
  • With affiliates within our corporate group
  • In connection with a business transaction, such as a merger, sale, or bankruptcy
  • For legal or security reasons, including to comply with legal obligations or protect our Services and users

Depending on where you live, you may have the right to opt out of certain data sharing for targeted advertising.

Relationship With Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services. Information you submit may be shared with Shopify and third parties located outside your country.

We also use certain Shopify enhanced features that rely on data from your interactions with our store and other merchants. In these cases, Shopify acts as a data controller for that processing. To learn more or exercise your rights, visit:

Third-Party Websites and Links

Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or content of those sites. Information shared on public or third-party platforms may be visible to others and used without limitation.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

We do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Data Security and Retention

While we use reasonable safeguards to protect personal information, no system is completely secure. Information transmitted to us may not be secure in transit.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access or know what personal information we hold
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Request portability of your personal information
  • Opt out of the sale or sharing of personal information for targeted advertising

We honor Global Privacy Control (GPC) signals where required by law. Other “Do Not Track” signals are not recognized.

Communication Preferences

You may opt out of promotional emails using the unsubscribe link in our messages. Transactional or account-related emails may still be sent.

Additional Rights for the UK and EEA

  • Object to or restrict processing
  • Withdraw consent where processing is based on consent

We will not discriminate against you for exercising your rights. Identity verification may be required, and authorized agents must provide proof of authorization.

Complaints

If you have concerns about our privacy practices, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

We may transfer personal information outside your country. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses or adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: awright@8thwonderequity.com
Address: 10503 Foundation Rd, Austin, TX 78726, United States

For purposes of applicable data protection laws, we are the data controller of your personal information.